John Gabriel

John Gabriel is Executive Director.

He has more than thirty years of management experience in marketing, advertising and marketing research, gathered in Asia , Europe and South Africa.

He went to Asia in 1992, joining Thailand 's largest research agency, Deemar (then part of SRG), where he was in charge of the company's customised research division. In 1995 SRG acquired the franchise for BASES, the American Simulated Test Market model, for 14 Asia Pacific countries. John was appointed Managing Director of that unit and moved to Hong Kong.

After the acquisition of SRG by ACNielsen, he was appointed Director, Global Marketing – Customised Research Services. The role involved evaluating the existing customised businesses in some 60 + countries, assisting in the development of strategy for these businesses within national, regional and global contexts and assisting them in marketing, developing techniques and training.

Before going to Asia John spent five years in the UK where he set up a unit for AGB that concentrated on researching the needs, aspirations and attitudes of those aged more than 55 years, the Third Agers. His reputation in this area led to him being invited to speak at a wide number of events including ESOMAR, Channel 4 TV, Age Concern, as well as Trade Union and University conferences on older people. He was the major contributor to a McGraw-Hill book entitled "The 55 + market", and had articles published in a variety of marketing and business publications.