Training - Modules

Specialist skills

•  Retail anthropology.
•  Ethnography.
•  Consumer Immersion.
•  Brand cycle (Brand Auditor)
•  New Product Development.
•  Problem solution workshops.
•  Child and Youth research (4T's - Tots, Toddlers, Tweens and Teens)
•  Women.
•  Third Age (55 years +) research.
•  Internet and Qualitative research.
•  Trend monitoring.
•  Advertising research.

Standard skills

•  A user's guide to Qualitative marketing research.
•  Projective techniques/Stimulus material - what, how and when.
•  Developing Moderation skills.
•  Honing Moderation skills.
•  Analysis and Interpretation.
•  Report writing.
•  Presentation/presenting - multimedia.