Training

Qualitative Marketing Research training is conducted primarily in-company, although some public courses are run. The emphasis throughout is in providing participants with practical, hands-on training that they can use at once in their daily work. The modules are designed to address the different stages in a Career Continuum that spans trainee to Managing Director. They are structured at varying levels to allow for different degrees of experience. Programmes are customised to meet the specific requirements of clients.

The training tends to be 80% practical and 20% classroom, with live projects being used whenever practical.