Recent Projects - Research

Recent projects within sub Saharan Africa have included:

•  Re-branding exercise for major financial institution (Botswana, Ghana, Kenya, Mauritius)

•  In-depth audit of key corporate clients for major financial institution (Ghana, Kenya, Mauritius)

•  3 year NPD programme for South African direct selling company – face care, body care, fragrances (female and male) and nutrition.

•  NPD for food companies covering dairy products, snacks, meal replacements.

•  NPD for household paper products.

•  NPD for carbonated soft drinks for UK company.

•  In depth forums on wines and brandies and wine and brandy drinkers in South Africa.

•  Multi-cultural immersion and ethnography around beer and alcohol drinkers in urban and deep rural South Africa and Namibia.

•  National qualitative study on the attitudes of premium brand beer drinkers to beer from bottles v beer from cans, for a beverage canning company.