Products

Brand Auditor looking into Brand Equity and brand related issues. [ Ideator, Cyclor, Mixer, Trendor ]

QualAd dealing with advertising understanding and research
QualAge concentrating on increased understanding of issues concerning the burgeoning Third Age/older consumer segments.
QualKids dealing with child and youth research and marketing.

QualTraining Concentrates on training, primarily in Qualitative research methodologies and applications.
Women see Driving Africa - Women.Now!

The QualAfrica Consumer Framework©
This is a system that deconstructs consumers down to their core, identifies their key life events and related needs, allowing marketers to address those relevant to their business, now and in the future, encouraging anticipatory marketing.