Preferred Methodologies - Fast Track

Fast Track Idea Generation / Proposition Evaluation

•  Day -1 Final briefing.

•  Day 1. Idea generation workshop.

•  Day 2. 4 x Cyclor groups (sequential recycling of ideas).

•  Day 3.. Ad agency works up concepts.

•  Day 4. 3 x Mixer groups (evaluation of concepts).

•  Day 5. Debrief.