Recommended Links

The following are suggested as useful contact points for further information on Qualitative marketing research in particular, as well as some of the broader aspects of marketing research and marketing.

QRCA – Qualitative Research Consultants Association

ESOMAR – World Association of Research Professionals

MRS – Market Research Society ( UK )

World Opinion "The World's Market Research Web Site"

ARF –Advertising Research Foundation

AQR – Association of Qualitative Research ( UK )

MRA – Marketing Research Association (US)

SAMRA – Southern African Marketing Research Association

RPML – Recognition of Prior Marketing Learning

SAARF – South African Advertising Research Foundation