Driving Africa Woman.Now! - Broad Objectives

•  To gain insights into and understanding of the Drives, Instincts and Needs that shape
    South African women's Values, Aspirations, Attitudes and Lifestyles now and into the future.

•  Identifying and exploring within our target sample / individuals, the psychology of practical
   and symbolic brand / product choice and the essence of brand -
   consumer relationships (Client specific).

•  To evaluate and understand better the clanning phenomenon and how it could be explored
    and utilised further by marketers, advertisers, the business community and government.

•  To investigate the relevance of the Eight Truths Of Marketing To Women
    (Popcorn - EVEolution 2000) within the South African context.