Driving Africa Woman.Now! - Motivations

South African women have always played a crucial role in all aspects of life and living in South Africa , often behind the scenes. Recently they have become powerful, proactive agents of change.

•  Segmentation based only on LSM lines is no longer adequate.

•  Overall picture clearer when additional levels of information are added.

•  Using the Mindset segmentation forms a more complete picture of the market.

•  Can focus on the principle elements of each segment and build communication
    messages in the required degrees of complexity or simplicity for each market.