Driving Africa Woman.Now! - How It Was Done

The basic plan consisted of several parts, which were run in a parallel manner, acting in concert to feed into one another synergistically:

• Qualitative research with consumers.
• Cultural analysis.
• Expert panels - broad topics.

ADDITIONAL FOR SPONSORS

• Category audit.
• Expert panels - category specific.
• Semiotic analysis of advertising.
• Internet scouting.

Covering Johannesburg , Durban and Cape Town giving more than 600 voices