Driving Africa Woman.Now! - Areas Emphasised

The role of women Their femininity Health and body care Personal safety and security Aging HIV/AIDS Medical care Entertainment, leisure and travel Religion Family - extended, nucleus and sandwich Pressures Personal empowerment, self confidence and self respect Home Media - delivery against expectations Transport

Finance and financial planning Information Technology The work environment and ethics Race Social standards Law and order Education and training The role/place of men Government - National and Local Personal relationships Advertising and promotions Communication Products and branding Retail and retailing environment Sexual roles Children and Youth